Here’s a few shots we got this past weekend at Portrero Del Sol skatepark. Sean Zaidi was taking a few shots for a photography project. We came along for the ride and spread the infection gratuitously in the Mission.

Sean isn’t one of our riders, but he’s our BMX team manager. You’ll be seeing more shots of our riders in the days to come.

This park has a really unique vibe. People are friendly which is a refreshing change from DTLA. How could you not be in a good mood if this is the scenery?

The highlight of the day was watching the women rip the bowl.

If you’re ever in San Francisco, don’t forget to go check out Portrero Del Sol. It’s a dope place to skate and people watch. Good vibes!

Launching a new brand is much like writing a book. The difference is that the storyline is very much out of our hands, and in the hands of the reader. Luckily for us, the reader has chosen to assist us in developing a beautiful story. It’s a story about a zombie from Los Angeles who started a brand as a means of channeling his true passion and avoiding being shoved into the mold that was crafted for him.

Dead Era has grown immensely in the last three months. Each step of the journey has been essential to our development. We’ve succeeded in some ways, and failed in others, but we are wise. We entered this project with the intention of bringing brands back to the people while restoring the raw and unrefined. This is our main mission, and in many ways we are doing better than we had ever expected.

Our success thus far has been a testament to a few things. It shows that you feel the same way we do. Every time you pick up your credit card to make a purchase, or visit our website, you are voting. You are voting to pursue and support the path less travelled, and committing to at least a moment of the analog. For us, this is not just a brand or a business, this is a lifestyle. Your support solidifies the issue. It shows that many of you are frustrated with the way things are going — you are frustrated that life has become a grind, or that every day is the same.

We’re here to urge you towards spontaneity and risk. We’re here to promote the road less travelled. We’re here to assist in your reanimation. We won’t always succeed, but we will always strive to make our mission come true. These next few months you will begin to hone in on our true colors. We hope that you will have an open mind. We hope that you will be willing to come along for the ride into the “good old times” that many fear are long dead. They’re just hiding.

I’m not a superstitious zombie, but a cautious one. We’ve lived a long, prosperous, but equally damaging life. Some clocks have already ticked past midnight on December 21st, a day that has been sensationalized by the media, and taken far out of proportions for the last six or seven years. Why are we so obsessed with the end of days?

Apocalypse is erotic to a generation without analog life. The generation of zombies that sit inside every day connecting through buffers yearn for the day that they can have an opportunity to be forced into a brave new world. We know… We are these zombies.

We fantasize and prepare for the day that civilization crumbles, because we want the opportunity to start anew. We want to return to a life of necessities, free from the restraints and vices of todays society. Our bane is that we cannot live this analog lifestyle without a major event — so, we create many. We create zombie apocalypse scenarios and movies. We create “2012″ with John Cusack… And everybody goes to watch them.

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