Wim Hof is a man who uses his mind to control physical inputs and outputs in his body. His techniques, which some consider to be snake oil, a simple side-affect of a superb conditioning, have proven science wrong time and time again.

It is incredible what the brain will do, if you allow it. It’s unbelievable what the body will do, if you simple try. Don’t go outside in the cold butt naked. But watch this video.

Posted by : 07.27.2015 IN News


Posted by : 02.19.2015 IN News


Sean Hartgrove and the people at Inkspired Magazine were generous enough to feature Dead Era in their latest issue. You can check it out here. Read the full interview with our founder, Mac, for some insight into what makes Dead Era tick.

In conjunction with the feature, Sean shot a full editorial lookbook. Enjoy below.


Posted by : 06.09.2014 IN Culture, News